NAOS is a purpose-driven company with a mission,inspired by a claimed humanist utopia.
A way of looking at the world, the constant desire to question and challenge the status quoin order to build a future that will never forget its ultimate aim: humankind.
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We believe utopia is the best way to be the change we want for the world…
Jean-Noël Thorel, a pharmacist-biologist, overthrew the established understanding of the beauty industry by creating a disruptive but respectful approach: ecobiology, or the art of preserving the skin ecosystem by reinforcing its natural mechanisms. Rather than over-treating the skin, it must be taught how to function properly…
From this idea the brands Bioderma, Institut Esthederm and Etat Pur were born, making NAOS a major international figure in Skincare.