For 40 years, NAOS approach has fought the status quoto better serve the skin
NAOS distinguishes itself in Skincare, with the aim of extending its scope to Human care (Health, Beauty, Well-being).By working with a unique network of pioneers in health, beauty and well-being, we have transgressed laws to create authentic productsthat respect the skin and act when and where they are needed.
1977
1978
Creation of Institut Esthederm brand and its first products. A brand dedicated to supporting women's beauty over time.
1985
Creation of DIPTA (Développement Industrialisation et Promotion de Technologies Avancées) to support the R&D and manufacturing of Bioderma and Institut Esthederm products.
1995
Invention of the Micellar Water technology by Bioderma, leading to the creation of the new beauty care category. Sensibio H20, the first micellar water, still #1 on the market today.
1999
Invention of the Cellular Water technology, inspired by the water of the skin by the Institut Esthederm.
2001
Opening of the first affiliate abroad, in Italy. Since then, NAOS has opened more than 40 affiliates in the world.
2011
Creation of Etat Pur brand. A biomimetic and personalized skincare approach to bring the skin only what it needs. Nothing more, nothing less.
2016
Merger of the Bioderma, Institut Esthederm and Etat Pur activities into a cohesive company called NAOS.
2018
Creation of the shareholder foundation.
Creation of NAOS ILS Institute (Institute of Life Science) with world-renowned researchers.
NAOS, a symbolic name
The NAOS name comes from a star in the Puppis constellation which, one day, will be one of the brightest stars in the sky. The star symbol echoes the story of The Little Prince, by Antoine de Saint-Exupéry, whose poetic vision of relationships inspired the humanist vision of its founder.