Jean-Noël Thorel, a founder who fights established ideas
NAOS was founded by Jean-Noël Thorel, pharmacist-biologist. At a very early stage he overthrew the established understanding of the beauty industry, ultimately shifting its paradigm.
He began his career in a pharmacy located
in the Gare de l’Est train station in Paris, working in close contact with clients. This experience was the basis
of his determination to better understand
the needs of all and to address them differently.
In 1973, he worked alongside Jean-Henri Belin the Managing Director of the PHARMEX pharmaceutical laboratory, which belonged to MERCK and RICKER.
He then became the Director of GOUPIL laboratories alongside its founder,
Jean-Jacques Goupil. He left due to an ethical disagreement over the formulation
of his sun care products.
Jean-Noël Thorel’s pioneering vision naturally led him to entrepreneurship. In 1977, Jean-Noël Thorel founded the CEREDAP (Centre d’Etudes et de Recherche en Esthétique et Dermatologie Appliquée),the research center, where he created the first Bioderma and Institut Esthederm products.
Starting from the principle that « When skin
is suffering, rather than over-treat it, it must
be taught to function properly »,
he created innovative product concepts
with the support of renowned dermatology
and biology researchers and registered
his first patents.
With the creation of new modes of action inspired by the skin and passing trough the skin barrier, he contributed to regulatory changes and changed the paradigm
of traditional cosmetics in the Skincare field.
Jean-Noël Thorel, Founder and President
of NAOS
"I moved forward with
the profound belief
that there was something
important to be done
in an industry that limited
its mission to the superficial
embellishment of women."
Jean-Noël Thorel