WHO WE ARE
Our Story
The history of NAOS began in 1977 when Jean-Noël Thorel, a pharmacist-biologist, opened the way to active cosmetics by integrating biology into skincare.
Ecobiology at the heart of our story
Our vision is rooted in biology. As early as 1977, our founder and president, Jean-Noël Thorel, has considered the skin as a living ecosystem that continuously interacts with its internal and external environment, adapts, and evolves over time.
His unique look on the skin and its ecosystem, and his high expectations, gave birth to an unprecedented scientific approach: Ecobiology.
1977-2023: 45 years of sustainable growth
130
Countries
An international French company present around the world.
70
Patents
A strong capacity for innovation serving a unique scientific approach: ECOBIOLOGY.
3100
Naosians
A community of employee driven by heart around the world
1
site of production
A single design site, NAOS Les Laboratoires, in Aix-en-Provence (France)
A culture of innovation
Our history is characterized by breakthrough innovations such as the invention in 1995 of the iconic micellar water, both cleanser and make-up remover, and over 70 patents.
- 1977
Creation of the first Bioderma products and of the Research Center CEREDAP (Centre d’Etudes et de Recherches en Esthétique et Dermatologie Appliquée).
- 1978
Creation of Institut Esthederm brand and its first products. A brand dedicated to supporting women's beauty over time.
- 1985
Creation of DIPTA (Développement Industrialisation et Promotion de Technologies Avancées) to support the R&D and manufacturing of Bioderma and Institut Esthederm products.
- 1995
Invention of the Micellar Water technology by Bioderma, leading to the creation of the new beauty care category. Sensibio H20, the first micellar water, still #1 on the market today.
- 1999
Invention of the Cellular Water technology, inspired by the water of the skin by the Institut Esthederm.
- 2001
Opening of the first affiliate abroad, in Italy. Since then, NAOS has opened more than 40 affiliates in the world.
- 2011
Creation of Etat Pur brand. A biomimetic and personalized skincare approach to bring the skin only what it needs. Nothing more, nothing less.
- 2016
Merger of the Bioderma, Institut Esthederm and Etat Pur activities into a cohesive company called NAOS
- 2018
Creation of the shareholder foundation.
Creation of NAOS ILS Institute (Institute of Life Science) with world-renowned researchers. - 2023
AGE PROTEOM™ ADVANCED SERUM, the first serum for cellular longevity that acts on the fundamental cause of skin aging.