For a company, being profitable is necessary: for it to exist, to last.
It doesn’t stop there, however: it also implies being beneficial to others, being useful to all our communities and to society.
NAOS has to be beautiful by nature. Because we don’t work to make women beautiful, but rather because they are beautiful by essence.
Because beauty emerges when things are done the right way.
We want to respect and celebrate that beauty in everything we do.
Being true in what we do implies being authentic when it comes to our products
We must take the risk of being truthful in each of our decisions and in each of our relationships.
Bravery reflects our pioneering spirit: that of a company that transgressed laws to create authentic products.
We have the constant desire to question and challenge the status quo in order to build a future that will never forget its ultimate aim: humankind.
Working first and foremost out of love for human beings, nature and life.
Nurturing generosity, solidarity, understanding and recognition for others, day after day.
The constant desire to satisfy others’ expectations and act with your heart, since only the intelligence of the heart can reveal human potential.
To be – rather than to seem – true to ourselves and to our values, sincere in the way we talk and respectful of words.
To be true and to speak the truth is a sign of respect and a way of honouring the trust others place in us.